Fintech, derivativesHead of Product Design
First product hire. Built the Product & Design function from scratch; scaled AMM+ to ~US$1.5B peak daily volume.
0-to-1ExchangeStablecoins
AI Product Director · Agent & design-led
Frederik
Goossens
AgentsevalsMCPHermes
For regulated and high-stakes products.
Ex-CoinFLEX, HSBC · Cambridge Executive MBA
Currently
Independent Advisor · London & Hong Kong
Methodology
How I work
Independent advisor designing AI agents and conversational systems for regulated and high-stakes products. Four functions as one: product, strategy, research, and design.
Deep grounding in conversational design from building HSBC's global standards. Built the Product & Design function from scratch at CoinFLEX (AMM+ scaled to ~US$1.5B peak daily volume).
Multi-agent setups across Claude, Gemini, ChatGPT, and Grok orchestrated via MCP. AI-native delivery isn't a positioning claim; it's the operating model.
MCP · Evals · Claude · Gemini · ChatGPT · Grok · Railway · Hermes · OpenClaw · Orchestration
Selected work
2015 — PresentFintech, derivatives
AI, pre-seedHead of Product
Built and launched a 0-to-1 AI intelligence product for digital assets. Shipped full v1 in 7 months with a 4-person team.
AI-nativePre-seedRevenue-first
Banking, multi-regionGlobal Manager, Product & Design
Defined conversational AI standards for chat and voice across APAC, UK, Middle East, Americas. Led teams up to 11.
Regulated bankingMulti-regional
Payments, APACProduct Lead, Payments Platform
Owned payments journey architecture for Australia's NPP rollout across web, tablet, and mobile (13M+ customers).
PaymentsBanking
Impact
~$1.5B
Peak daily volume scaled at CoinFLEX (AMM+)
13M+
Retail banking users impacted (HSBC APAC)
11
Cross-functional team scaled across markets
Writing
Notes & essays
Working notes on AI product strategy, agents, and design in regulated markets.
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Advisory and product engagements in regulated fintech, digital assets, and AI-native ventures.